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Summaries can be defined for each page

A page's description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that'll tel you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for <title> tags). Like the tag, the description meta tag is placed within the tag of your HTML document.

SenukeX is finally here. If you are a long time Senuke user as I am than you probably know how much we all waited to say this. SenukeX has been mentioned first about a year and a half ago and was scheduled to launch about 100 times already but now it is finally here.

Forget everything you knew about Senuke and get ready to be blown away with the all new and powerful SenukeX. This is really going to change the SEO game just as the original Senuke did over 2 years ago.

So, what steps to take in order to save your biz after the drastic change in Google algorithm that kicked in Feb., 2011? These changes have affected different sites differently – some have jumped to the top, others – plummeted to the bottom of the Web sea. If you are one of those SEOs whose resource has been hit hard, the last thing you should be doing right now is complaining or resenting.

Instead, take a close look at the changes as they have affected your competition. Take notes and prepare an action plan. One thing I see across niches is that Web 1 domains got a great boost from this change and Web 2 (e.g. Ezinearticles.com) have been slapped hard. But it is only a general tendency and there are exceptions. These exceptions deserve a very close look.

Let me give you a deeper insight into the whole thing. But first, the general tendency should not be taken lightly. If you do not have your own domain but instead, relied on Web 2 properties, then it is now time to diversify into Web 1. Ok.

Welcome to Google's Search Engine Optimization(SEO) Starter Guide.

Search engine optimization is often about making small modiications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions irst and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to ind your work.

Last year Google turned their attention to the problems posed by poor quality information being provided on a large scale through their ranking system; in 2011 they have taken decisive action to combat this issue.

Earlier this year Google announced that it would address the problem of certain sites (more commonly known as ‘content farms’) propagating what they classify as “shallow” or “low quality” information, from appearing in the ‘top listings’ of their search results.  By implementing significant changes to their ranking algorithm, Google has ensured that the quality of the material displayed is of a high standard, maintaining their integrity as a search engine that returns relevant results; listing sources of credible information in higher ranking positions. The changes were announced by Amit Singhal and Matt Cutts on Google’s official blog posted last week:

“This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful.  At the same time, it will provide better rankings for high-quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis”.

What is the Google Dance?

Approximately once a month, Google update their index by recalculating the Pageranks of each of the web pages that they have crawled. The period during the update is known as the Google dance.

Because of the nature of PageRank, the calculations need to be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minute-by minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place sometime during the last third of each month.

With the advent of the internet, small and medium-scale businesses were encouraged to establish their online presence. Furthermore, first-time businessmen were likewise encouraged to start their enterprises on the World Wide Web…

… and for good reasons at that.

The internet has quickly become an extension of the real world. It has become an essential tool to which our day-to-day necessities have become dependent on.

Want to know this morning’s outcome of your home team’s away game? Check out a sports website. Want to know your kids’ grades days before his report card is released? Check the school’s official website, or better yet, shoot his homeroom teacher an email. Want to order a pizza?

Forget the phone, visit the local pizzeria’s order page. Looking for the perfect diamond ring for your wedding anniversary? You don’t have to spend countless hours searching every jewelry shop in the mall. You can just browse some pages on the web where a large selection of celebration rings can be found. You can also place your order online as well.